Just because an aspiring writer has a new Word document open right in front of them doesn’t mean they will, without any doubts, create a gripping, larger-than-life story within that space. Don’t get us wrong – it is possible, but whether the young writer will tell such a story or not depends more on their skills and imagination rather than Microsoft’s popular software. The same rule applies to loyalty programs – and platforms we use to manage them. Just....

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