Why Cruise Travel is Gaining Momentum in Loyalty Programs

Consumers’ continued interest and increasing demand for cruise travel is likely to continue as many cruise lines lift their testing and vaccination requirements. For companies offering cruise as a redemption or booking option within their loyalty programs, they can expect higher levels of member engagement, increased revenue, and the opportunity to maximize all the associated bookings; the cruise itself is the hub around which the rest of customers’ travel plans – air....

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