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Earning customer loyalty was hard before COVID-19.
Now, it’s even harder.
In fact, nearly two-thirds of consumers say their loyalty is more difficult for retailers to maintain than ever before.
There are so many loyalty programs out there (90% of companies offer either a loyalty or customer engagement program).
But the overarching challenge is many of these programs fail to regularly engage their members if they even get someone to sign up. Consider that ....
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