Connect, connection, and connected. These are all words we use on a regular basis, especially when we’re talking about customer loyalty. Before the digital age, when customers shopped at their favorite stores, they were often unrecognized. Not by face, but by frequent shopper status. There were no email or phone number captures at the register, no rewards key fobs, and not even credit card information that could track your purchases. Brands couldn’t connect with their....

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