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A few weeks ago I was fortunate to be one of the first to read the 2015 Aimia Loyalty Lens Report. Loyalty Lens is an Aimia-sponsored annual research report designed to explore global trends in consumer loyalty, attitudes to technology and views on sharing personal data. What this year’s report had to say about our collective effectiveness at delivering great personalized customer experiences was surprising. US loyalty membership declined in 2014 in all sectors except banking, with....
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