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The recipe for loyalty success seems simple enough: Identify customer pain points and address them in a way that makes their lives better.
AMC is a brand that executes against this method extremely well. Here’s a look at AMC Theatres’ loyalty program and why it’s such a hit with moviegoers.
Target Your Best Customers
Targeting your best customers lies at the heart of a paid loyalty program.
AMC Theatres has done this quite well since it launched AMC....
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