Christopher Elliot, author of the book Scammed: How to Save Your Money and Find Better Service in a World of Schemes, Swindles and Shady Deals, recently wrote a rebuke of airline loyalty programs in the Huffington Post. Considering Kobie’s work with Hawaiian Airlines and other travel and hospitality brands, I was perturbed by his conclusions and feel others may be wrongly persuaded by his argument. Elliot discussed how airline loyalty programs are only loyal to one thing – the....

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