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It's a no brainer that customers will purchase your product or service if you give them a deal that appeals to their desire for a bargain, or meets their unique needs or purchasing patterns. In fact, 80% of consumers are more likely to buy from a brand that offers them a personalized experience.
The vast majority of brands are now investing in personalization, since they see it as the key to building customer loyalty and growing their business. But depending on who you ask....
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