1. Data Analytics
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John Wanamaker famously said that “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Most companies collect enormous amounts of data about their customers but few use this data effectively to improve their marketing efforts.  Data about the results of marketing campaigns is often not turned into actionable reports and even then it often does not make it to an audience that can utilize the information.  Luckily it is....

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