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Understanding the role of travel rewards in the post-pandemic travel resurgence
After more than two years of yo-yoing pandemic-driven restrictions, Americans are more than ready to travel again. A survey conducted by arrivia in early 2022 of 2,150 U.S. consumers who are loyalty program members found that 69% were planning a trip this year, while 24% had already booked one.
The demand is clearly there but can loyalty programs capitalize on this demand? Yes, by....
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