Where’s The Brand Love? Creating an Inflation-Proof Loyalty Strategy

Loyalty inflation has sent programs into a downward spiral—but there is a way out   Loyalty in the post-pandemic world During the COVID-19 pandemic, brands turned to their loyalty programs to extend a lifeline to their customers. They extended elite status to top-tier members, suspended points expirations, and offered lucrative bonuses. Even as consumer spending cratered, these generous offers helped brands maintain strong customer relationships.   Today, the....

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