How you treat your customers will determine whether they keep coming back. As consumers, we’ve all been on both sides of the table when it comes to companies being empathetic to our situations (or not). I’m sure we can all agree that one leaves a much better taste in our mouths and is more likely to bring us back for future business. For brands, acting with empathy doesn’t have to be a complex, costly initiative. In fact, it’s often the simple gestures that go....

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