If your company is working toward personalization, you're on the right track. But if you're overwhelmed at the possibilities, remember that all you're trying to do is be human: Listen to your customers, remember what they say, and respond to them. Personalization is immensely valuable, but the longer you wait to get started, the further you get from your goals. Research out this spring indicates that 95 percent of World Retail Congress retailers surveyed by Periscope By....

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