When it Comes to Loyalty Programs, One Size Does Not Always Fit All

Loyalty programs have been around for a long time and they are becoming even more popular as retailers continue to explore new ways to compete for their share of the customer’s wallet. One area in particular where we are seeing a lot of activity and excitement for loyalty programs is among fast casual restaurants. It is hard to find a chain these days that does not have one. Let’s look at a few examples of loyalty programs and how they are being delivered. One company that....

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