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Last month we saw the images of presidents appear in quite a few ads while this month we’re seeing lots of shamrocks to align with consumers’ mindsets and the planning of gatherings for corn beef and cabbage. Seasonality helps drive greater relevancy, interest and engagement which in turn produces ROI for marketers. Additionally, it enables marketers to stay better emotionally connected with their customers. Why? Because seasonality naturally aligns to consumers’ interests.....

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