This article originally appeared in The Wise Marketer, a U.K. based publication serving 15,000 marketers worldwide. Imagine it's a Wednesday evening. You had planned to go home and wax your car, but you need an electric polisher. Normally, you would stop at Target and get 5% off with your RedCard, but it's been a long week and you just want to go home. In addition, you recently paid US$99 for a yearly Amazon Prime membership, want to get your money's worth, and....

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