There are fundamental differences in how B2B marketers go to market vs. B2C marketers. If you are new to this space you need to understand best practices in order to develop and execute your marketing plan. Because so many of my clients are new to B2B they are asking questions such as…“Who do I contact? How often do I contact them? Through what channels do I target them with? How do I collect and manage data going out and coming in? How does Sales fit into this picture?”....

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