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It’s always hard when someone says good-bye, whether they unfriend you on Facebook or unsubscribe from your email list. But unsubscribes aren’t always a bad thing. Plus, they can teach you a few things about your list, and your email marketing. We’ll cover these topics in this post. Let’s start with why unsubscribes are not necessarily a bad thing. Like most businesses, your goals for email marketing may include generating leads or garnering repeat business....

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