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Last year, most loyalty marketers predicted that points for perks would continue to engage consumers and drive retail sales. They were right.
It’s important to note, though, that many loyalty programs of the last year look different from what they may be in the coming 12 months. Loyalty programs have always been fueled by member purchase data. But this year, program drivers will include social influence data, channel-specific analytics and segmentation more than ever before....
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