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As data privacy concerns push third-party cookies into the past, marketers have the opportunity to create deeper connections with customers. As data privacy concerns rise, third-party cookies will soon be a thing of the past. The crumbling of third-party cookies will require agility and patience from marketers as platforms and publishers adjust to new targeting methods. And while there’s a sense of urgency to address the shift away from cookies, there’s no need to panic. We....

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