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You have a loyalty program and your customers are engaged, are earning and redeeming rewards, and are pretty satisfied with the program. Still, you may be asking yourself (or maybe your CFO is asking), what is my program truly contributing to our bottom line? After all, your loyalty program should be driving incremental revenue and profits, beyond just happy and loyal customers. This needs to be a win-win situation. So how do you measure your program’s financial contribution....
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