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Programmatic advertising continues to rapidly gain adoption around the world as the industry seeks more efficient methods of buying and selling digital inventory. In the U.S., programmatic accounts for 67% of all spending on digital display ads, and worldwide, a total of $64.6 billion will be invested in programmatic display ads in 2017.However, while automation has helped reduce CPM costs, the marketer’s ultimate goal—connecting with and engaging consumers at the right....
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