What’s Next for Programmatic Advertising – 5 Trends Every Marketer Should Know

Programmatic advertising continues to rapidly gain adoption around the world as the industry seeks more efficient methods of buying and selling digital inventory.  In the U.S., programmatic accounts for 67% of all spending on digital display ads, and worldwide, a total of $64.6 billion will be invested in programmatic display ads in 2017.However, while automation has helped reduce CPM costs, the marketer’s ultimate goal—connecting with and engaging consumers at the right....

Recent Content

Membership and Pricing

Videos and podcasts

Membership and Pricing