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These days, no brand decisions are made without data. Information is at the center of the marketing universe, and transforming raw data points into knowledge, strategy, and a set of measurable marketing objectives is the ultimate goal for any brand manager. The “What’s In Your Basket” series is specially designed to demonstrate to brands and agencies the robust data collection and marketing analysis that is possible with receipt processing. We’ll help make sense of how to implement data strategically and effectively; each blog will share real data and a receipt analysis from our ever-expanding collection of receipts across our programs.
Average Spend Per Customer Visit
The chart above shows the average spend per customer visit for some of the largest retailers in the US. In addition to giving us an idea of how spending patterns vary by retailer, the average spend is extremely useful in determining the “pull” of a particular promotion; if a particular customer’s receipt total is significantly less than the average spend for that retailer (and the particular item constitutes a large share of the total basket spend) then its safe to assume the customer came into the store specifically for that program.
From the chart above, we can see how type of retailer affects overall spend:
The spend within a retailer type is just as informative:
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