What Relationship Do You Want With Your Customers?

A customer engagement strategy is rapidly turning into a must-have. Recently Verint’s Ryan Hollenbeck, senior vice president, marketing, spoke with John Ragsdale of TSIA (Technology Services Industry Association) about how more and more B2B companies are embracing the importance of such a strategy. As Hollenbeck explains, customer engagement strategies have risen to the top of the priority list for many Verint customers. He discusses some of the reasons why. Read on for the....

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