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What is variable data printing (VDP)? Maybe you’ve heard this term thrown around in marketing circles, but you’re foggy on the details or don’t have the first idea what it means.  Let’s define this technology and work through an example to show how you can use VDP for powerful personalization at scale. What Is Variable Data Printing? Also known simply as variable printing, variable data printing is a type of digital print technology that draws on data to....

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