What Metrics Matter in Your MDF Reporting?

Tips for measuring the effectiveness of your market development fund programs. “Not everything that counts can be counted, and not everything that can be counted counts.” This quote by William Bruce Cameron served as the backdrop for a moderated discussion on metrics and reporting during a recent MDF workshop. It accurately sums up the challenges faced by those who oversee MDF programs for companies in the brand-to-local ecosystem. Calculating program return on....

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