What Makes Customers Willing to Pay for a Loyalty Program?

Loyalty / Rewards Programs
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Have you ever wondered what makes customers willing to pay for a loyalty program? Our 2020 Premium Loyalty Data Study found that 70% of consumers would be willing to join a premium loyalty program if their favorite retailers offered them and the benefits were valuable to them. Amazon started the premium loyalty trend in 2015 with Prime, and many other major brands have jumped on board, most recently Walmart. And our 2021 Loyalty Industry Data Study shows that 95%....

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