Often when we meet with a new customer, we hear things like, “This is great! Let’s include a personalized video in every email we send.” Or “I showed a personalized video to my CMO and we want to use it in other departments now, too.” It’s not surprising – personalized video engagement is cool and exciting, and brands want to use more of it. While we love to hear that, we also want to ensure the grounds are set for successful performance. Sometimes....

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