Please enter your username or the email address associated with the account so we can help you reset your password.
As a loyalty marketer, you likely have dozens of metrics and KPIs to help define what loyalty looks like to you. Acquisition, repeat purchase, active members, referrals, redemptions, promotion participation, and more. But consider the other half of this critical relationship – the consumer. To them, loyalty looks very different. And understanding what loyalty looks like to your consumers is the key to understanding the reasons they stay loyal – and ultimately if your program or brand is driving true loyalty. Let’s dive into a few personas to understand what’s most important to them.