What Is Zero Party Data

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Did you know that the average American consumer is willing to sell their personal data for approximately $1400? In some cases, their data might be worth substantially more than this. The key factor to consider, though, is how you can get them to voluntarily give you their data. Collecting data is essential when it comes to increasing your total number of customer purchases. Let’s take a look at everything you need to know about zero party data and why it is so important....

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