What is the Difference Between Zero Party Data and First Party Data and Why it Matters

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Few people associate the word “party” with data, but for marketers, it’s all we can talk about these days. Data is critical in ensuring we can be effective at our jobs. Without it, we’re driving blind and losing precious dollars and market share. It’s a big deal.  The past decade will likely be regarded as the wild wild west of data collection. In fact, so much data was freely available that whole industries sprouted to help....

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