Every customer you attract costs money, and getting the balance right between how much you pay to attract a customer, and how much that customer is worth to your business is one of the most important ones to get right. In this guide, we look at CAC (Customer Acquisition Cost) and how you can calculate and optimize yours. Everything has a cost. To run your business, you’re paying for: Employees Inventory Capital equipment And you need to make sure you generate....

Recent Content

ad