What is Brand Advocacy & How Your Business Can Gain From It

What is brand advocacy?  Simply put, brand advocacy is a fancy term for good ol word-of-mouth. When you have a cohort of satisfied consumers advocating for other consumers to buy your product or service, you’ve got brand advocacy. These actions then influence brand awareness, brand reputation and ultimately, drive purchase decisions.   Why is brand advocacy important?  Make no mistake, a brand absolutely positively cannot succeed without brand....

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