What is a CX Platform and Why is it Important?

For just a minute, put yourself in the shoes of a customer. Think about purchases you’ve made from your favorite brands. What is it that makes you a loyal customer? There’s a good chance that it’s because the brands you choose offer a quality, seamless customer experience.  You’re not alone in this sentiment either. 73% of consumers say that customer experience is one of their top factors when making purchasing decisions. The question is: As....

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