What Drives Customer Loyalty? Using Gamification with Long-Term vs. Short-Term Loyalty Objectives

Acquiring new customers requires a lot of time and money. It costs five to six times more to get a new customer than to reactivate an old one. That’s why businesses focus so much on what drives customer loyalty and how to enhance it.  Learn how gamification can bring a fresh take to your customer loyalty strategies.  What Drives Customer Loyalty? So, what drives customer loyalty? Emotion. And emotional appeal comes in many forms. Benefits....

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