The business model of the early internet was all about collecting eyeballs. No, I’m not thinking about an outtake from the latest episode of Criminal Minds, I’m referring to building a gigantic audience and driving advertising rates on a website based on the total of all the “eyeballs” visiting the site.
The current wave of business models from online entrepreneurs is heavily reliant on data. Eyeballs are still important, but collecting personal data from visitors....