What Costco gets right about customer loyalty

No traditional loyalty program necessary: the wholesale giant kills the loyalty game. Okay, I’ll admit it… I love Costco. I’d put Costco in my top five favorite brands. And it’s arguably the brand I am most loyal to. Whether I’m getting gas, picking up basics or using my Costco credit card, I probably make a Costco-related transaction every day. It would be hard to remove Costco from my daily life. And even though Costco doesn’t have a &ldquo....

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