Ever since the days of comic book detective Dick Tracy and his two-way wrist watch, wearable technology has held a fascination for consumers. So the potential of the next generation of smartwatch technology, which is set to go well beyond communications and into data applications, could be a real winner. But, as our latest global study* shows, many consumers have yet to be convinced of the attractions of the devices’ advanced functionality.
Based on the 5,000 surveyed smartphone....