Most marketers realize that millennials are more than just social-savvy, smart-phone toting hipsters – but rather a generation of consumers who are ready to spend money. Millennials – the population born in the US between 1980 and 2000, are now the largest population segment of over 79 million people, and they have purchasing power of over $170 billion per year. This means huge opportunities for those companies who know how to reach this generation of consumers.
Unlike....