With over 2.5 billion smartphones on earth and the average U.S. adult spending more than three hours per day on a mobile device, the need for a mobile first strategy is clear. However, it’s not always clear what that strategy should entail. Some say that a mobile first strategy simply means launching a mobile app or a stylish, streamlined responsive website. While those could be elements of a mobile first strategy, they’re unlikely to be enough. For the....

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