With last year’s accelerated surge in digital and cross-channel shopping—which included 146% growth in all online retail orders in the U.S. and Canada alone—brands were forced to take a critical eye to theirdigital transformation maturityand work quickly to evolve their strategies. One of the biggest motivators? Trying to keep up with Amazon. With the abrupt shift from in-store to online shopping brought on by the pandemic, brands found themselves in even....

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