Want to Increase Engagement? Mix Business with Pleasure

Today our carefully crafted sentences, our relevant offers, our perfect hero images often at best get a quick once over before being dispatched by the delete key. The recipients of these carefully put together messages, who lead busy lives and have time to read precious few of the many items they receive, won’t pay attention to your message unless it gives them something they want.  And with this comes the idea of mixing business with pleasure. I know the counter-argument: if I....

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