2020 has been a year unlike any other. COVID-19 has changed people’s routines, habits, and most of all, our expectations. As a result, this paradigm has impacted retailers of all sizes. And as a retailer, it’s important that you identify these changes and adapt your go-to-market loyalty strategy to stay relevant to your best customers. Let’s look at five action items you should consider for your loyalty program in 2021.   1. Be Bold and Be Different....

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