Premium loyalty is on the rise.
Amazon was one of the first to launch a premium loyalty program, Prime, back in 2005.
With more than 150 million global members, Prime is now, arguably, the best loyalty program of all time.
Other leading retailers have jumped on board with premium loyalty as well over the years.
Consider these premium loyalty programs: CVS, GameStop, Wayfair, Barnes & Noble, Restoration Hardware, lululemon, Cinemark, and Overstock.
But....