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The amazing digital world we live in provides consumers with information whenever, wherever and however they want it. It can be both dazzling and dizzying at the same time, so more and more consumers gravitate toward brands they can trust, companies that know them and organizations that engage with them in ways that are both personalized and relevant.
All this activity on digital channels also generates customer data for marketers – tons of it. And also in ways that can be....
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