Value Exchange: The Foundation Of Relationship Marketing

Privacy is a major concern for all of us—brands and consumers alike—and increasingly so, highlighted by recent government legislation, data breaches, and revelations about everyone’s favorite love-to-hate internet F word (so meta). This has consumers protecting their personal information more than ever before. They’ll share it, but it should be for a good reason.  On top of all the privacy concerns, customers want to be treated like people, by people. So....

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