Please enter your username or the email address associated with the account so we can help you reset your password.
Defining the segments for a campaign or promotional offer is one of the most fundamental marketing tasks. But the traditional approach to segmentation isn’t all that effective…
It typically relies heavily on assumptions and trial-and-error. The marketer must determine – based on previous campaigns, limited data analysis, or business objectives – which customer attributes are most relevant for the campaign in question.
Unfortunately, that means the....
This article is Loyalty360 Subscriber-only content; please log in to read. Not a subscriber? Don't worry, it's easy to sign up! Click below to read this article and access other complimentary Loyalty360 content.
This content can be viewed with a complimentary Loyalty360 subscription. For access to even more content and association benefits, view Loyalty360 membership levels here