Using In-The-Moment Marketing This Holiday Season

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It might only be October — but in the marketing world, the holidays are around the corner. As many of us know, advertisers start their campaigns earlier and earlier every year, with Black Friday arriving before Halloween and Christmas campaigns starting as early as July. If you’re a retail brand, then ‘Tis the season to start thinking about your holiday plans and getting your marketing campaigns together. The “Golden Quarter”, – which spans Halloween....

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