You’re walking down the store aisle, and your eyes are suddenly drawn to a colorful display singing the praises of a product that’s right there on the shelf. You’re intrigued, and with just a moment of thought, you decide to give the product a try.
Engaging customers at the point of purchase (POP) is an effective way to push them to make a purchase. Not all POP displays are just as impactful, though—signs that feel generic may not have the effect you want.
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