Using Customization for Point of Purchase Displays that POP

  1. 119 views

You’re walking down the store aisle, and your eyes are suddenly drawn to a colorful display singing the praises of a product that’s right there on the shelf. You’re intrigued, and with just a moment of thought, you decide to give the product a try. Engaging customers at the point of purchase (POP) is an effective way to push them to make a purchase. Not all POP displays are just as impactful, though—signs that feel generic may not have the effect you want.  ....

Recent Content

Membership and Pricing

Videos and podcasts

Membership and Pricing