Use Gamification Progress Bars to Drive Customer Engagement

Games mean fun, and who doesn’t like having fun? The allure of rewards, the urge to compete, and the fear of missing out are factors that make gamification a popular choice for loyalty programs. According to the 2021 Gartner Consumer Values and Lifestyle Survey, almost 60% of Generation Z and Millennials participate in video and other electronic games on a weekly basis. This creates a great opportunity for marketers to ....

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